My genre I have chosen for my music video focuses in a niche audience in comparison to mainstream genres such as pop, R&B, dubstep etc. From my demographics, my main audience age is ranged from 16-19 so I have a very youthful audience. This means my audience will be using the internet to get hold of their music, streaming music on Youtube, Facebook and Twitter and downloading music off iTunes and even illegally downloading music from websites. 
My target audience will also be expecting my music video to have elements of performance in and possibly either a narrative or representation of the meaning of the song lyrics. So I will definitely be putting these features into my music video to meet this expectation of my target audience.
My target audience would also read magazines such as Kerrang and Metal Hammer to keep up to date on the latest news for bands and gigs and to read articles on different bands/artists featured in one of their issues. Kerrang magazine bring out an issue once a week and Metal Hammer bring out an issue every month. Metal Hammer usually costs more because of the frequency of the issues, the amount of information in the magazine and you get a free CD with the issue. 
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